Our Story
Be Bold, Be Active, Be Badass Jew: Fuel Your Passion with Performance Apparel Made for You
Who are you
Ever felt like your activewear just doesn't represent who you are?
We get it. The struggle is real for Jewish athletes and fitness enthusiasts who want to express their heritage and individuality while crushing their goals.
BAJA
That's why we created Badass Jew America (BAJA), a performance apparel brand designed by and for the American Jewish community. We're more than just a clothing line; we're a movement. We believe in celebrating your Jewish identity without sacrificing style, comfort, or performance – and no fear!
Express yourself
Our high-quality, USA-assembled apparel features subtle yet powerful Jewish design elements, allowing you to express your pride seamlessly. We use performance fabrics that wick away moisture, keep you cool, and help you push your limits.
Who are we
We, the founders, were both born and raised in Israel, served with distinction in the IDF and IAF, Israel's Defense Force and Air Force. Together, we boast over 40 years of experience combined in the world of textiles, fashion, and innovation.
Why we do that
The events of October 7th in Israel struck a chord with us. We wanted to use our knowledge and experience to push back against the stereotypes and showcase the strength, resilience, and athleticism that embodies the Jewish spirit.
We understand the desire for activewear that reflects your values and empowers you to be your best self.
Take action
With your support, we'll not only launch this brand, but also build a community of like-minded individuals who are passionate about fitness, their heritage, and making a difference.
Join the Badass Jew movement and become a part of something bigger than just clothing. Back our Kickstarter campaign and help us fuel the passion of Jewish athletes everywhere!